See Little Chickpea's Instagram for more posts and Stories.
More examples of photography below,
While Little Chickpea has many unique selling points (gluten-free and vegan chickpea ice cream, gluten-free baked goods), its social presence left room for more visual and written storytelling. In this case, the three main pillars to growing and maintaining a like-minded community consisted of:
As time went on, we were able to form a strong community of health-conscious individuals, many of them vegan. We reinforced this sense of community with a halloween dog costume contest, a holiday open house for local influencers showcasing seasonal goods, and collaborations with local businesses and influencers.
People want to feel close to their favorite brands. Storytelling needs to turn the audience into a community. Visuals can give a great first impression to reel in your target audience.