Overarching strategy While Little Chickpea has many unique selling points (gluten-free and vegan chickpea ice cream, gluten-free baked goods), its social presence left room for more visual and written storytelling. In this case, the three main pillars to growing and maintaining a like-minded community consisted of:
As time went on, we were able to form a strong community of health-conscious individuals, many of them vegan. We reinforced this sense of community with a halloween dog costume contest, a holiday open house for local influencers showcasing seasonal goods, and collaborations with local businesses and influencers. Main takeaways: People want to feel close to their favorite brands. Storytelling needs to turn the audience into a community. Visuals can give a great first impression to reel in your target audience. |