Shortly after opening their very first brick-and-mortar, Little Chickpea (formerly Little Bean) sought to take a strategic approach to their social media presence. This project implemented strategic messaging, improved visual aesthetic, and community building around their target demographic.

Example of IG feed before (above) & after (below)

​See Little Chickpea's Instagram for more posts and Stories.
​More examples of photography below,

Overarching strategy

 While Little Chickpea has many unique selling points (gluten-free and vegan chickpea ice cream, gluten-free baked goods), its social presence left room for more visual and written storytelling. In this case, the three main pillars to growing and maintaining a like-minded community consisted of:
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• Beautiful visuals: increased shares, impressions, and page views (see next section below for examples)
• Friendly and approachable voice: the audience is heavily comprised of people with food allergies, sensitivities, and dietary restrictions. It's important for the platform to be a direct line of communication between the brand and the consumer
• Constant updates: new ice cream flavors, baked goods, seasonal specials, behind-the-scenes content, fun events, staff highlights, etc. to draw in the audience and cultivate ongoing interest in rotating products

As time went on, we were able to form a strong community of health-conscious individuals, many of them vegan. We reinforced this sense of community with a halloween dog costume contest, a holiday open house for local influencers showcasing seasonal goods, and collaborations with local businesses and influencers.

Main takeaways:
People want to feel close to their favorite brands. Storytelling needs to turn the audience into a community. Visuals can give a great first impression to reel in your target audience.