​Oda Ramen (shuttered in 2018) was a ramen joint located on Mississippi Avenue in Portland, Oregon. They served Asian fusion with a focus on quality ingredients and inclusive options for vegetarian, vegan, and gluten-free eaters.

I had the opportunity to create their logo, website, and Instagram. I also took some food photography, updated their interior chalk menu board, and created their takeout menus. 

Instagram

logo concept
​& design

.I didn't get much direction about what the logo should look like, other than "friendly" and "Asian". I played around with a ton of different concepts, getting out all the bad ideas so the good ones had space to emerge. On the right is a sampling of what occurred.

I had a lot of fun experimenting with shapes, concepts, and ideas. I came up with a high variation in branding styles to get a sense of what my client was leaning towards. Eventually, we went with the last one (black paint stroke circle) and added a pop a color per client request. The end product was still in line with my visual standards. A win-win situation!

For their website, I created the fun pattern above and used it as a motif in the background of each page.
​Eggs, chopsticks, and noodles. A wallpaper fit for any ramen-lover's dream.
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The gallery above showcases the menus, poster, and food photography that I took!

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