PenFelt Studio

Case study: creative & design

In true pandemic fashion, we strove to pivot PenFelt Studio from a business model relying on in-person classes into ecommerce. This project involved combining brand strategy, marketing, photography, styling, and graphic design for a multi-faceted brand building project.

Web design

Using the brand guidelines created by a graphic designer, I styled a landing page embracing the colorful whimsy of needle felting.

I was able to experiment and implement several CSS elements including a custom color changing cart, and layout styling elements to create a clean, cohesive landing page with multiple calls to action. My favorite part? The color changing cart button!